There are other software’s and tools which you can get for free to help you save some time and make your work more productive, I will show you the free software’s I use as well, there is one problem though, most of the time the free version is a limited version that the owner or maker of the software gives out to get you in their mailing list, so that they can convince you to upgrade to the full version, which obviously has a price. Don't worry you won't have to upgrade if you don't want to, the free version will get the job done as well, it might take a bit longer though.
Ok, now on to lesson 1...
If you're anything like I was when I first began trying to make money online, you have probably created a brand new website or a brand new blog, probably it is a free blog at blogger.com. You may have submitted that new site to a few search engines and hoped that people would mysteriously show up at your site and buy whatever it is you were selling.
Weeks go by and only a few stray people show up at your website, if you're one of the "curious" few that have done some research, you might have even tried to "optimize" your website around your main keyword in hopes that you just might rank well in one of the millions of search engines. Another couple of weeks go by and still no luck. No visitors... and no money. What a complete waste of your valuable time!
At this point you probably give up and decide to either build another website around a different market or just lose all hope and quit. Well, news flash, as you've probably figured out by now, this is NOT the way to go about doing things in this business. These days you can't just create a bunch of websites and expect people to just show up at your website and buy your "stuff".
This was possible back in the late 90s and even early 2000s, but not anymore, as you've probably have found out by now.
Let's go through a VERY specific example of what your very first steps MUST be when creating any website or blog... no matter what the subject matter.
In this course, you'll find that I don't teach theories. I prefer to give specific, real life examples using both descriptions AND screenshots (pictures). I'm a visual person, so I learn best with picture examples.
So, if you are also a visual person, you're going to learn quite a bit in these lessons, so concentrate, focus, and pay close attention.
Let's Get Started
In the example that I’m going to use, we are going to create a weight loss related website. Before we get started creating and collecting content for the website, we need to do a little keyword research. This is VERY important and should not be skipped. To do our keyword research we need to, first, visit a few websites.
The first of which should be Good Keywords, it is a very good keyword tool and it is free, although you could upgrade to the full version which will allow you to get more results, therefore making your work even faster and more productive.
Once we've downloaded this software, we can enter the most generic keyword for our website into the software. In our example, our keyword would be "weight loss".
You'll notice that in the screenshot below, Good Keywords will return a list of related terms. The "words" column will show us the top 100 keywords that have been searched that contain the words "weight loss". The "count" column will show us how many times the specific keyword has been searched for in the previous month within the Google.com search engine, now we use the Google Adwords Keyword tool located at https://adwords.google.com/select/KeywordToolExternal, in the past we would have used data from Overture.com search engine, but that was before the Adwords keyword tool showed us the exact number of searches that a keyword had. Now, you don't have to multiply that number by 8, in order to estimate the number of times that keyword has been searched within Google for the previous month, because now Google will tell you the exact number. We will use information from overture.com in this example though, because SEO ELite's free lessons were made when good keywords still used overture. This is a very important step because we want to know if our topic has a market, and if that market has potential to make money.
You'll notice that the keyword weight loss was searched 817,038 times during the previous month.
DO NOT start off by optimizing for the keyword "weight loss"
Why, you ask? If a keyword is searched that many times in Overture, then 100 times out of 100, the competition you will have to outrank in Google and the other search engines combined will be extremely fierce. Not only is the competition fierce, but think about it... How targeted is the keyword "weight loss"? Not very targeted at all. Someone searching for the keyword "weight loss" could very well be looking for free information on losing weight. They could be searching for the definition of weight loss. It is possible that they're not looking for anything specific about losing weight.
The keyword "weight loss" is not something you should try to rank for yet.
For a brand new website, or one you're just beginning to optimize, it's better to select more specific "long tail" keyword phrases. I'll talk about this a bit later.
Let's take a quick look at Google so I can show you exactly how many websites are competing for this keyword.
If you were to optimize your website for this keyword, you'd be competing against over 66 million other websites! I don't know about you, but that's an awful lofty goal to start with.
By the end of this course, you will be able to eventually target super high traffic, targeted, keywords, such as "weight loss" or even "credit cards" but it's always best to start off on the keywords with less competition. Get some traffic with those keywords, and THEN as your website gets older and you build some authority in the search engines you can focus on optimizing for the larger keywords.
Ok, so back to finding which keywords we want to rank for.
If we scroll down, we can find some more specific keyword phrases like "weight loss story", "weight loss picture", "free weight loss plan", and "safe weight loss".
These are potential keywords we should target to begin with.
Once we have our list of 3 to 4 keywords, we need to go back to Google and check out the competition to see exactly how hard it will be to optimize for the specified keyword.
We'll begin with the keyword "weight loss story"
Go to Google and type in the keyword "weight loss story", you'll notice that the #1 ranked website for "weight loss story" is: (Side note: rankings can change in the search engines, so if this site is no longer ranked #1 when you view this yourself, chances are their competition has optimized their site better, and passed them up.)
http://www.runwalkjog.com/weight_loss_success_story.htm which is not a top level webpage, meaning it's not simply http://www.runwalkjog.com/. It is a sub page off of their main homepage.
This is good news for us because, typically, if a website's subpage is ranking well in Google, we have an immediate advantage if we choose to target the same keyword with our homepage (i.e. www.domain.com). For now, just take my word on this, as I will go into more detail why it's usually easier to rank well for your homepage than any other webpage on your website or blog.
You'll also notice that the website has a Google Page Rank of 5.
Note: Here's a quick definition of Google Page Rank. Page Rank is Google's way of giving a specific value to how popular a website is. It is based on the number of "votes" other websites cast for other websites or blogs. A "vote" is simply when another website places a link on their website that is pointing to your website. Generally, the more "votes" or links you have pointing to your website, the higher your Page Rank (PR) will be. Page Rank is one of the many factors that Google takes into account when ranking websites.
In order to see your own Google Page Rank, as well as others, you must have the Google Toolbar installed on your PC. You can get that for free here: Google Toolbar
Moving on...
Seeing that the #1 ranked website for this keyword only has a Page Rank of 5 is pretty good news for us, because a Page Rank of 5 should be reasonable to obtain.
After you install the Google toolbar you should browse through other websites, you'll notice that most websites have between a 2 and 5 Page Rank. The extremely popular, high traffic websites tend to have Page Rank's of 6 and 7. Only a few will have Page Ranks of 8 and 9... and only a couple of them on the entire web will have a Page Rank of 10. Those websites would be sites like google.com. If a website has a Page Rank of 7 or higher, it would be best to not try to outrank them.
Remember, the ONLY way to increase our website's Page Rank is by getting other websites to link to us. Later, I'll teach you the right way to get hundreds of links pointing to your website in a matter of several days... and I'll go into more detail about Page Rank.
Now we need to view the source code of this website by clicking "view", then "source" within our web browser as shown below:
Note: Source code is simply the code that was used to create the web page. You don't need to know html, which is the programming language used to create most websites, so don't worry. You just need to know a few things to look for when viewing the source code.
This will open up a text file for us to have a look at and see if this website is actually optimizing their "Onpage Optimization factors" for their website.
There are 2 types of optimization which most highly ranked web pages contain, on page and offpage optimization. We'll cover off page optimization in future lessons, but for now, we're going to focus on onpage optimization.
Now we have to look for some things within the source code.
Note: An easy way to check whether or not the website is using any of the tags mentioned below is to simply click the "edit" button within notepad, and then select the "find" option.
Then just enter the specific tag you're looking for. For example) In the first bullet point below, we're looking for the h1 header tag. The specific code for this is < h1 > so just enter < h1 > into the "find textbox" and click search. If the tag is in the source code, notepad will find it and highlight it. If it's not, it will tell you it's not found. Easy!
As we go through the source file from this website, we need to find a few things, which include:
Whether or not they are using < h1 > header tags and are placing the keyword "weight loss story" within those tags. In this case, when we do a search for this tag/text, we find that they are not... AND not only are they not using our main keyword inside of their h1 tags, they aren't even using < h1 > header tags at all. Another great thing for us.
Whether or not they are using their main keyword in the < title > tags of the website. In this case, they are, which is one of the main reasons they're currently ranked highly for "weight loss stories". There title is "Weight Loss story stories" and the html code they used is:
< title > Weight Loss story stories < / title >
The < title > tag is simply the text that appears at the top of the browser window as shown below:
Whether or not they've bolded, underlined, or italicized the words "weight loss story" anywhere in the body of the webpage. In this case, yes... they have. They've actually bolded the keyword "weight loss stories" 4 different times throughout the webpage.
Bolding is something we can do right away, so now we know that we should also bold some of the keywords throughout our copy. Notice I said they've bolded "weight loss stories" 4 times, rather than "weight loss story" (singular). You should always look for both the plural and singular form of the keyword, as the search engines view them as "almost" the same word.
The html tag for bold is < b >. For italics it is < i >. For underlined it is < u >. Below you'll see that I did a quick search for the < b > tag and found that they're using bold tags that include their keyword, "weight loss stories". It actually says "weight loss success stories", but does include all of the words (weight, loss, and stories) within the bold tags.
Whether or not they are using < alt > image tags and placing the keyword "weight loss stories" within that tag. In this case, that answer is easy because they're not even using any images at all! This is definitely something we can do when optimizing our site. Another thing that we can do to "one-up" this #1 ranked website. It is best to add images that are actually named after our main keyword. For example, we could insert an image and call it weight-loss-stories-graphic1 .jpg and so on.
The final thing we want to note is whether or not they've placed the keyword once towards the very beginning of the web page, and once at the very end of the web page. In this case they have placed it near the beginning and also at the end. Not to worry, we can do this as well.
An alt image tag is because text that is inserted into the html code of an image on the website. It allows blind people to know what images are on the page, because there are programs out there that will read, out loud each alt image tag on a web page.
We should now know how to out optimize the "on page ranking factors" for this #1 ranked website
... that Google deems as important. The reason why we know we can out optimize them is because of the following things we've found out by analyzing their website:
The website is not using the keyword "weight loss stories" in an < h1 > header tag.
The website did not use < alt > image tags containing the keyword "weight loss stories".
The website has a Page Rank of 5, which can be beaten. With a little work, we can achieve a Page Rank of 5 or better. I'll show you the exact steps for this in the coming lessons.
The website is ranked with their subpage (weight_loss_success_story.htm). By optimizing our index page for this keyword, we should be able to naturally get more websites to link to our website, thus getting more quality backlinks than this website..
The main idea behind ranking well on Google is to analyze the top ranked websites and then do those things that they're doing, BUT just a little better to one up them, which should lead to a better ranking.
This is only a small PART of the equation for ranking in high in the search engines. There are still many other things that Google deems as critically important when ranking websites. Those things are mostly the Off Page Ranking factors, which we will talk about later.
We'll continue to go through the same process for the other 2 keywords we've found. It is best to analyze the top 5 ranking websites for each keyword. If the top 5 websites for a specific keyword have a Google Page Rank of 6 or higher, it's probably best to not shoot for that keyword until we build some momentum, and authority, like I mentioned before, by ranking well for the longer keyword phrases that have less competition.
Earlier I mentioned that keyword research was very important in building traffic. There are other very good resources for building keywords or niche keyword phrases that do the job much better than GoodKeywords.com does, one of them is:
http://www.keywordelite.com (This is the keyword analysis tool I use daily, but it does cost some money), keyword elite is like goodkeywords.com on steroids.
Another free tool that has massive power is the Adwords keyword Tool, just type in the google.com search box "Adwords Keyword Tool" and the first result will be what you are looking for. It's free too.
Finally don't forget about Goodkeywords.com which is a good compliment for the adwords keyword tool, and it's free as well.
That wraps up lesson 1 - Targeting the right keywords. Hold on to your pants and be patient because I know you will get excited after knowing that the next time we meet I will be talking about how 1 on page optimization factor can boost your rankings by over 350 positions overnight!
Free Lessons For Search Engine Domination 2.
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